Tag: Communication

I’ve wanted an iPhone for ages, but I haven’t bought one yet because only six of my seven prerequisites are met.

No matter what you’re selling, how you’re selling it, or who you’re selling it to, there are seven things that customers need to know before they decide to buy.

Let’s use Apple’s brilliant copywriting for the iPhone as an example.

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Last summer, I was watching Dragon Ball Z with a high school dropout who had made millions by 21 when he asked, “What do they teach in business school?”

Here’s a 22-year-old kid who has made more money than most people will ever make, yet he asked as though he missed out on something. I graduated from a top 100 business school but I didn’t really know how to answer his question. So I made this list.

After scrounging through my $40,000 college education, I managed to come up with 101 things I learned in business school.

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