Tag: Checklist

Do you think Google™ would be the brand that it is today if it were still named Backrub? What if Facebook™ was still labeled The Facebook?

Old school business gurus have told me to chose a name quickly and change it later. Now with all of the different ways to spread your brand, changing your name isn’t an option.

To make sure you pick the right name for your company, use this 21-point checklist. Nine of them are absolutely essential.

[click to continue…]