Tag: Branding

A business card to an entrepreneur is like a pair of running shoes to a runner.

You can make it by without them, but they’re one of the first tools you should get if you’re in it for the long run.

Before I designed and ordered my latest batch of business cards, I looked through hundreds of cards and read dozens of articles to figure out what to put on a business card.

I found nine essential elements of an effective business card.

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Did you know that Hitler helped found Volkswagen?

According to the Hitler Museum, Hitler wanted to create a “people’s car” because, at the time, only one in fifty German families was able to afford an automobile. So while sitting in a Munich restaurant in 1932, he sketched the first design for what became the Volkswagen Beetle.

Then Hitler recruited renowned engineer, Ferdinand Porsche (yep, founder of Porsche), to manufacture an affordable car for the people of Germany. Porsche agreed and created the People’s Car, which, in German translates to Volkswagen.

If you thought that was interesting, here are 24 other fascinating stories behind your favorite brand names.

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The purpose of web design is two-fold.

One, to put an image in your visitor’s head so they’ll remember visiting your site. Two, and more importantly, to get your traffic to take a particular action.

Every page needs to have a goal and every design element needs to make that goal obvious. Use these golden rules to make sure your web design is responsive and ahead of the game.

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Do you think Google™ would be the brand that it is today if it were still named Backrub? What if Facebook™ was still labeled The Facebook?

Old school business gurus have told me to chose a name quickly and change it later. Now with all of the different ways to spread your brand, changing your name isn’t an option.

To make sure you pick the right name for your company, use this 21-point checklist. Nine of them are absolutely essential.

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In an interview with Inc. Magazine, Leslie Harrington, the executive director of The Color Association said, “Before anything else, they see color.”

It’s true. Color is the first thing we see and the last thing we remember. The first and most important step in developing your brand is to pick your color scheme. Once you have your colors, you can make decisions about your logo, website, and business cards.

People have been telling me, “your site looks good” and it’s mostly because of the colors. Before I started 14 Clicks, I went through this 3-step process to pick the perfect colors for my brand.

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