Mission Statement

How to Write a Mission Statement with Examples

by Nicholas Tart on September 26, 2011 · 43 comments

Let’s say you want to start something. Whether it’s a business, an organization, or even the next stage of your life, you need to start with a mission.

Writing a mission statement is one of the most important things you can do as an entrepreneur. It’ll set a foundation for your company, guide you through important decisions, and briefly explain what you do to other people.

Today I want to show you how to write a mission statement and I’ve included a few mission statement examples to help guide you through creating your own.

Update: Since publishing this post, I co-founded a simple freelance marketplace called AwesomeWeb. Our mission is to make the web more awesome.

Mission Statement Definition

According to Dictionary.com, a mission statement is:

“An official statement of the aims and objectives of a business or other organization.”

How to Write a Mission Statement

Mission statements are notorious for using flowery buzzwords and false promises that don’t carry any weight within the actual organization. If you’re going to write a mission statement, make sure it’s straightforward and answers the following questions:

  • What does your business do? It needs to reflect the purpose of your business.
  • Who does it serve? Otherwise known as your target market.
  • Where does it exist? Local, national, or global.

If you’re gung-ho, here are a few bonus questions to answer:

  • How are you going to accomplish your mission? Mediums, products, services, etc.
  • Why does it exist? The ultimate purpose of your business.

Your mission statement is the most succinct way for you to communicate what your business does. The good ones are only one sentence and they start with the word “To…”

After looking more in-depth into this concept, I decided to rewrite the mission statement for 14 Clicks:

“To enlighten and develop young entrepreneurs through information that’s intended to help you become a successful entrepreneur.”

Famous Mission Statement Examples

Here are seven well-known corporate mission statements that don’t use flowery buzzwords and tell you exactly what the company does.

Google’s Mission Statement

“To organize the world’s information and make it universally accessible and useful.”

Wikipedia’s Mission Statement

“To empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.”

Facebook’s Mission Statement

“To give people the power to share and make the world more open and connected.”

Ebay’s Mission Statement

“To provide a global trading platform where practically anyone can trade practically anything.”

PepsiCo’s Mission Statement

“To be the world’s premier consumer products company focused on convenient foods and beverages.”

Nike’s Mission Statement

“To bring inspiration and innovation to every athlete in the world.”

Skype’s Mission Statement

“To be the fabric of real-time communication on the web.”

How to Use a Mission Statement

Now that you have a mission, what are the practical uses of your statement?

If you’re trying to make a decision about how to move forward or expand your business, refer back to your statement. If it falls within the scope of your mission, then you can feel free to move in that direction. If it doesn’t, then don’t.

For instance, my friend and I are in the process of setting up a local networking group for entrepreneurs. It fits within my mission statement, both personally and professionally, so I’m going to move forward with it.

Where to Put Your Mission Statement

Put your mission statement on your website, marketing materials, invoices, and any other platform that your customers interact with.

Once you have employees, put it on a plaque, a poster, job descriptions or anywhere else that they will see it.

Your mission statement is a credo that everyone should know.

Set aside a few minutes to take a look at your mission statement or to write one for the first time. Then post it in the comments and I’ll give you my feedback.

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