Mission Statement

How to Write a Mission Statement with Examples

by Nicholas Tart on September 26, 2011 · 32 comments

Let’s say you want to start something. Whether it’s a business, an organization, or even the next stage of your life, you need to start with a mission.

Writing a mission statement is one of the most important things you can do as an entrepreneur. It’ll set a foundation for your company, guide you through important decisions, and briefly explain what you do to other people.

Today I want to show you how to write a mission statement and I’ve included a few mission statement examples to help guide you through creating your own.

Update: Since publishing this post, I co-founded a simple freelance marketplace called AwesomeWeb. Our mission is to make the web more awesome.

Mission Statement Definition

According to Dictionary.com, a mission statement is:

“An official statement of the aims and objectives of a business or other organization.”

How to Write a Mission Statement

Mission statements are notorious for using flowery buzzwords and false promises that don’t carry any weight within the actual organization. If you’re going to write a mission statement, make sure it’s straightforward and answers the following questions:

  • What does your business do? It needs to reflect the purpose of your business.
  • Who does it serve? Otherwise known as your target market.
  • Where does it exist? Local, national, or global.

If you’re gung-ho, here are a few bonus questions to answer:

  • How are you going to accomplish your mission? Mediums, products, services, etc.
  • Why does it exist? The ultimate purpose of your business.

Your mission statement is the most succinct way for you to communicate what your business does. The good ones are only one sentence and they start with the word “To…”

After looking more in-depth into this concept, I decided to rewrite the mission statement for 14 Clicks:

“To enlighten and develop young entrepreneurs through information that’s intended to help you become a successful entrepreneur.”

Famous Mission Statement Examples

Here are seven well-known corporate mission statements that don’t use flowery buzzwords and tell you exactly what the company does.

Google’s Mission Statement

“To organize the world’s information and make it universally accessible and useful.”

Wikipedia’s Mission Statement

“To empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.”

Facebook’s Mission Statement

“To give people the power to share and make the world more open and connected.”

Ebay’s Mission Statement

“To provide a global trading platform where practically anyone can trade practically anything.”

PepsiCo’s Mission Statement

“To be the world’s premier consumer products company focused on convenient foods and beverages.”

Nike’s Mission Statement

“To bring inspiration and innovation to every athlete in the world.”

Skype’s Mission Statement

“To be the fabric of real-time communication on the web.”

How to Use a Mission Statement

Now that you have a mission, what are the practical uses of your statement?

If you’re trying to make a decision about how to move forward or expand your business, refer back to your statement. If it falls within the scope of your mission, then you can feel free to move in that direction. If it doesn’t, then don’t.

For instance, my friend and I are in the process of setting up a local networking group for entrepreneurs. It fits within my mission statement, both personally and professionally, so I’m going to move forward with it.

Where to Put Your Mission Statement

Put your mission statement on your website, marketing materials, invoices, and any other platform that your customers interact with.

Once you have employees, put it on a plaque, a poster, job descriptions or anywhere else that they will see it.

Your mission statement is a credo that everyone should know.

Set aside a few minutes to take a look at your mission statement or to write one for the first time. Then post it in the comments and I’ll give you my feedback..

Post image by: Stuck in Customs


Daniel Hoang September 26, 2011 at 3:48 pm

Well, what a coincidence. Thanks Nick. You the best.

Daniel Hoang September 26, 2011 at 4:37 pm

It’s not EXACTLY a business plan, but good enough

Nicholas Tart September 26, 2011 at 11:10 pm

Nah, it’s only one line in an actual business plan. But it’s one of, if not the most important line.

Daniel Hoang September 27, 2011 at 2:38 pm

True, very true

romel October 14, 2011 at 7:45 am

i totally agree with u nicholas,mission statement is one of the most important thing in a business plan ,for me to meet the vision a mission should be strong and to the point .

Nicholas Tart October 14, 2011 at 1:48 pm

In your mind, how does the mission and the vision work together, Romel?

romel October 15, 2011 at 12:04 pm

hi Nicholas ,I think that a mission is a path and the vision is the destination .If iam wrong do correct me ,iam always ready to learn.

Nicholas Tart October 16, 2011 at 10:45 am

Yep, that’s a great metaphor, Romel. If you’re hiking a mountain, your mission is to get to the top and the vision is the top.

romel October 17, 2011 at 5:24 am

thanks Nicholas ,ill keep that in mind.

jayakanthan November 6, 2011 at 9:58 am

my dream business mission statement is as follows Nicolos please comment on it.

providing a common platform to plus size people to find fashion cloths and connect with similar taste consumers in Srilanka.

Nicholas Tart November 6, 2011 at 10:34 am

Hey Jayakanthan! It’s pretty good. By “common platform” do you mean something internet-related? If so, I would change it to this:

To help plus size people find fashionable clothing and connect with people who have similar tastes in fashion through an online network based in Sri Lanka.

jayakanthan November 6, 2011 at 10:54 am

thank you Nicholas, it is internet related one.

jayakanthan November 6, 2011 at 10:57 am

Nicholas can i chat with you with out post to this wall?

Nicholas Tart November 7, 2011 at 10:15 pm

Hey Jayakanthan! Yeah. Start by sending me an email: nick@14clicks.com

Johnson May 27, 2012 at 10:17 am

Hi, you are such a great writer, mentor and motivator. Can you pls help refine my mission statement. I’m into I. T. & computer sales: “TO MAINTAIN AN ON-TIME LEADING POSITION IN PRODUCING AND SUPPLYING THE MOST EFFICIENT AND COST-EFFECTIVE I.T. SOLUTIONS AND COMPUTER EQUIPMENT TO THE DOOR-STEPS OF OUR CUSTOMERS

Nick Tart May 30, 2012 at 10:30 am

I think it’s too wordy, Johnson. And maybe a little too specific. Answer the question, “Why do you want to do this?” and I’ll give you more pointers.

Johnson June 1, 2012 at 8:46 pm

Thanks for your reply. Like how many words can a mission & vision statements be up to? Presently, my MS=33 & VS=25. To your question: I’m venturing into IT SOLUTIONS, COMPUTERS & SECURITY DEVICES. Pls keep the ball rolling. I love the good job you are doing- JOHNSON

Lucky Mara May 28, 2012 at 6:26 pm

I’ve started an electric power generation and supply plant. My mission statement is:
“To improve the quality of life of the Kenyan people through the reliable supply of
environmentally friendly electric power.”

Do you think ‘reliable’ is being to salesman-ish?

Also, I intend to take the company global. The newer statement will be:

“To help improve the quality of humanity’s life through the use of sustainable engineering solutions.”
I used ‘engineering’ because the company will have expanded into other fields by then.

BTW, thank you for this site. It’s a gem.

Nick Tart May 30, 2012 at 10:28 am

Hey Lucky Mara, I think your first mission statement is spot-on. Salesmanship is a good thing. If you can’t sell to people, you can’t help them.

For the second one, I would change “humanity” to “human.” It’s a little vague, but I understand that you intend to grow outside of your original purpose. I would also get rid of “help.”

Overall, you’re on the right track. Now it’s time to deliver.

Johnson June 1, 2012 at 9:01 pm

TO YOUR QUESTION Why do I want to do it? I think my MOTTO answers this: “Ensuring Your Business Peak Performance”. That’s just it Nicholas. (“Your” refers to the customers/clients.)Pls help-JOHNSON

Gisle Josme July 24, 2012 at 3:34 pm

I am sending my mission statement can you please help me make it better.
CHCC, is a charitable, 501(c)(3) organization dedicated to promote empowerment of people if all ages, low income families and individual regardless of religion, background and ethnicity; to improve and influence the experience of the people we serve in our community and respect for cultural diversity. We strive to create a safe and welcoming environment accessible to all. ( We actually served children and seniors)

Darla August 8, 2012 at 4:05 pm

Bizzy Babeez Boutique

At Bizzy Babeez Boutique, my goal  is to provide an exceptional, organic and economically priced alternative to traditional diaper rash treatments. I stand behind my product 100% and understand the importance of a greener solution for the Eco~minded parents. My product is made with your child’s sensitive skin in mind, using only 100% organic and skin safe products. You can rest assure that you are doing the very best for your baby when you buy natural, chemical free products. 

ravikiransharma September 26, 2012 at 12:34 pm

its a gud one mr upto my knowledge

Celes Mickle November 19, 2012 at 7:44 am

Hello Nicholas Tart,

How are you doing today? I am doing Blessed. Can you please critique my mission statement? My Mission Statement is”

To empower, uplift, inspire and encourage Christians as well as non- Christians, to be deified, healed, delivered and set free by the Power of God, as they read my Christian Inspurational Poetry.

Nicholas, what do you think about my Mission Statement. Is it too long? Do you get the concept and theory of my Mission Statement? Have a Blessed week and evening. Thank you in advance, for your time and consideration.


Celes Mickle,

Jackie December 8, 2012 at 12:29 pm

I’m in a business marketing class and have to write a mission statement for a dog training business. CaMission Statement
Proper Paw’s Training School mission is to successfully train all breed of animal to their capabilities, we, breed all canines individually through reward base training. Ideally we offer the owner a special invitation of learning some training technique with their animal without the hassle of enforcing discipline upon them for being disobedient. We hope this experience will be as pleasant for consumers and the environment like we anticipate.
n you read it and give me some feedback.

Jackie December 8, 2012 at 6:34 pm

Can u please reply to my e-mail right above. Mr. Tate

Mike Delaney December 18, 2012 at 11:12 pm

Hi Nick, thanks for sharing the mission statement information. How does our mission statement sound? We are an electrical contractor in the northern Colorado area, and we do commercial, residential, and service work.

Our Mission:

“To be the Electrical Contractor that our customer’s trust to work in their home, business, and community.”


Mike Delaney

Mike Delaney December 18, 2012 at 11:41 pm

Nick, here is another mission statement that is similar to the last with less words. Thoughts?

“To be the Contractor our customer’s trust for all their electrical needs.”

Nicholas Tart December 21, 2012 at 11:45 am

Hey Mike, I think this one is good. Just add an “of” and scratch the apostrophe… “To be the Contractor our customers trust for all of their electrical needs.” Then be able to answer the question, how are you going to make sure customers trust you? By the way, I live in Fort Collins. I feel like we’ve met at some point. Either that or I’ve seen your trucks.

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