Famous Logos Hidden Messages

21 Famous Logos with Mind-Blowing Hidden Messages

by Nicholas Tart on April 6, 2011 · 43 comments

After this, you’ll never look at these logos the same.

You’ve probably seen a few of these, but I guarantee that there’s at least one you’ve never seen before. If not, I’ll PayPal you a dollar for being so awesome. Plus, I found something new in the FedEx logo.

Here are 21 famous logos with super-insane hidden messages that’ll blow your mind! Try to find the hidden symbolism before you read the descriptions.

Looking for a logo designer? Find and hire a top-notch logo designer here.

All of these logos are trademarked by their respective organizations.

1. Amazon

Amazon LogoThe arrow makes a smile and Amazon sells everything from __ to __.

2. Atlanta Falcons

Falcons LogoThe logo is an “F” for Falcons.

3. Baskin Robbins

Baskin Robbins LogoEverybody knows Baskin Robbins has “31” flavors.

4. Big Ten

Big Ten LogoThe Big Ten welcomed their 11th school, Penn State, in 1990 and didn’t want to change their logo.

5. FedEx

FedEx LogoMost people know about the arrow between the “E” and the “x.” But did you notice that the “ed” hangs lower than the other letters. And! There’s a spoon in “Fed.”

6. Formula 1

Formula 1 LogoThe black is the letter “F” and there’s a “1” in the negative space.

7. Goodwill

Goodwill LogoDo you see half of a happy face or do you see a “g”?

8. Knight Transportation

Knight Transportation LogoThere’s a knight in armor with a spear in the middle of the “K.” But if you look closely you can also see the head of a horse.

9. Le Tour de France

Le Tour de France LogoThere’s a bicyclist in that logo. Hint: The yellow is a wheel.

10. LG

LG Logo PacmanSome speculate that the logo for Life’s Good is inspired by Pac-Man.

11. London Symphony Orchestra

London Symphony Orchestra LogoWhat do you see first? The initials “LSO” or a conductor with a wand?

12. Milwaukee Brewers

Milwaukee Brewers LogoFirst I saw it as a baseball mitt. But if you look closely you can see the “m” and the “b.”

13. NBC

NBC LogoNBC’s logo is a forward-looking peacock that incorporates the six primary and secondary colors in its feathers. The six feathers symbolize NBC’s six divisions: News, Sports, Entertainment, Stations, Network, and Productions.

14. Northwest Airlines

Northwest Airlines LogoYou probably see an “N” in a circle. But the triangle makes a “W” for “west” and it points northwest.

15. Roxy and Quicksilver

Roxy Quicksilver LogoRoxy is a clothing brand for women owned by Quicksilver. The logo is comprised of two Quicksilver logos to make the shape of a heart.

16. Sony Vaio

Sony Vaio LogoThe Sony Vaio logo symbolizes the integration of analog and digital technology. Th “VA” forms an analog wave and “IO” represents a binary 1 and 0.

17. Staples

Staples LogoThe “L” isn’t an “L.”

18. Sun Microsystems

Sun Microsystems LogoSun’s logo is four interweaved copies of the word “sun.”

19. TaylorMade

Taylormade LogoThe “T” is the bottom-side of a driver.

20. Toblerone

Toblerone LogoToblerone originated from Bern, Switzerland. The town is also known as “The City of Bears.”

21. Tostitos

Tostitos LogoDo you see the two people enjoying the chips and dip?

Bonus: The 5th Face of Mt. Rushmore

Mt Rushmore SidewaysSame image rotated 90 degrees to the left. If you’re having trouble seeing the fifth face, blur your eyes.

Do you need a new logo?

After seeing how cool a logo can be, maybe your company needs a new one.

Find and hire logo designers on AwesomeWeb. It’s a company I co-founded in 2014 and we’re taking over the world … of freelance marketplaces.

If you liked the article, “Like” it below to share it with your friends. If you don’t think your friends will like it, give it a +1..

Post image by: Mykl Roventine


Kazuki Kinoshita April 7, 2011 at 3:29 am

hi Nick!
This article is awsome! I knew FEDEX but I didn’t know others.
I think these company’s strategies make us potentially useful.
Thank you for great information.
I will come here again .

Nicholas Tart April 8, 2011 at 9:08 am

Hey Kazuki! Good to see you here. Yeah, I like these types of things. It’s neat to see how creative people are.

Katie April 7, 2011 at 7:23 am

I loved this article but where are the other partyers in the tostitos logo? I have to know!

Nicholas Tart April 8, 2011 at 9:07 am

Hey Katie! There are only two partiers in the Tostitos logo. They’re the middle two t’s.

henrymaxm April 11, 2011 at 6:55 pm

Great article Nick!

Nicholas Tart April 11, 2011 at 7:51 pm

Thanks, Henry! How’d you find it?

Sam September 21, 2011 at 2:03 pm

Good article Nick..

I have seen most of them before apart from

Knight Transportation
Atlanta Falcons..


Nicholas Tart September 21, 2011 at 2:23 pm

Ah, you almost had me. Goodwill and Knight were two that I noticed just driving around. Now I look for these types of logos everywhere.

Marie-Elena Manzur December 28, 2011 at 12:37 pm

This logo may not be famous yet, but I like it.

linda January 1, 2012 at 9:47 pm

omg did u also notice for the sun techno thing the logo is just made out of U’s

Nicholas Tart January 3, 2012 at 11:13 am

Haha… Sure did, Linda. I remember seeing that as a kid and thinking it was the coolest thing!

Daniel January 2, 2012 at 2:42 pm

Also in the Toyota logo, you can make out a T. And also in the Lexus logo, there’s an L.

Nicholas Tart January 3, 2012 at 11:15 am

Have you started to take a closer look at every logo you see, Daniel? I do, almost to a fault.

Najmah Burton January 8, 2012 at 5:33 pm

Given that the sculptor of Mount Rushmore was Gutzon Borglum and some argue that he “allegedly” wanted his face as the 5th face, but was told not to… then this could certainly be a way to “get what he wanted” anyway.

His side profile below:


What do you think? Any resemblance

Nicholas Tart January 8, 2012 at 8:20 pm

Wow! Thanks for the info, Najmah! I’d say there’s a resemblance. Missing the mustache, though.

Pam Bernard February 2, 2012 at 11:40 am

I have seen all of these. Will you really make good on your statement?

Nicholas Tart February 2, 2012 at 1:12 pm

Hey Pam! You’ve seen all 21 of those logos and known about all of the hidden messages? Including Sony VAIO? If so, then of course. Email me your PayPal email: nick@14clicks.com

Brian February 24, 2012 at 7:16 am
Nicholas Tart February 26, 2012 at 11:48 am

Hmm… That’d be hilarious if Mayflower intended it to be that way. I’m not convinced though. Thanks for sharing, Brian.

Anika March 8, 2012 at 5:37 pm

The LG is an L and a G…look closely.

Rita Smith April 4, 2012 at 8:36 pm

I enjoyed viewing all of them. I knew about the peacock for NBC but not what the different colors stood for. My dad worked for Northwest Airlines so I knew that one. Everything else was intriguing but I still couldn’t put my finger on who the mystery face is on the last image. It kinda looks like Lincoln but he’s already on the mountain……hm.

Nicholas Tart April 9, 2012 at 12:12 pm

That’s what I was thinking, Rita. Perhaps we need to find someone who looks like that and make them president.

Rita Smith April 14, 2012 at 7:34 am

With that head of hair and a thick beard….may be a bit passe…..Unless we go Amish for our next President. Haha.

hannah christie April 24, 2012 at 10:47 am

hey, can anyone give me the proper name for the Roxy and Quicksilver pic, as im using the red one to find out its proper name… only because in using it on my iphone thnks 🙂

dan April 25, 2012 at 11:41 am

Milwaukee Brewers: The baseball in the glove is not a normal looking baseball. I do not see significance in it. Does anyone else? Why not make it look like a regular ball? Must be some reason other than just artsie-fartsie, smanchie pants.

Nicholas Tart April 25, 2012 at 5:26 pm

I’m not sure, Dan. Didn’t notice it before. Like you said, I’m sure there’s a reason.

Aldi April 29, 2012 at 5:28 pm

Canon, the “o” is the shutter.

samiksha chhabra May 14, 2012 at 10:54 pm

hey nic…. you gave us amazing facts..i am 20 year old chic living in indore, madhyapradesh , india….n you’ll be proud to know that there is a local newspaper dainik bhaskar…they have db star as their promoting newspaper…they share your logos in that newspaper once in a week…. and people do appreciate it!

Nicholas Tart June 11, 2012 at 9:32 pm

That’s great, Samiksha! Thanks for letting me know.

kashyap May 15, 2012 at 1:54 am

Hi nick..
I want to make you notice that in “toblerone” logo, the mountain has a face of a person with open mouth or a horse standing on back 2 feet…see it carefully..
I’ll will be glad if I deserve 1dollar for it.!!

Nicholas Tart June 11, 2012 at 9:35 pm

Hey Kashyap, I should’ve been more clear in my description. The “horse” in the background is a bear because the company was founded in “The City of Bears.” The deal was if you had seen all of the logos.

Noax May 23, 2012 at 4:24 pm

The hidden message in the Toyota logo http://girishsj.files.wordpress.com/2010/06/toyota-logo.jpg

Nicholas Tart June 11, 2012 at 9:40 pm

Ah, there’s a good one. Haven’t seen that before. Thanks, Noax.

Ankit June 25, 2012 at 1:54 am

Good one its awesome!!!

stuartlevi356 July 13, 2012 at 9:12 pm

London Symphony Orchestra logo iam seeing first time it is too good

Tom Joe Finnin October 7, 2012 at 2:01 pm

Love the SUN logo – always thought that it was SUN but now notice that it is UN only… great collection!

Hayley November 13, 2012 at 11:37 pm

In the fifth face of Mount Rushmore, I see a side profile of an Easter Island moai statue

{ 6 trackbacks }