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To get more customers…

Articles about marketing on an entrepreneur’s budget. Find out how to get more customers without breaking the bank. You’ll realize that marketing is more than just advertising.

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Humor sites do well with social media. Informational sites do well on search engines. But very few do well in both.

The sites that rank well and get shared often have massive email lists chock full of people who love what they’re doing and will buy whatever they produce. And it’ll all starts with a little blog.

Today I want to show you how to integrate search engine optimization (SEO), social media, and email marketing to accrue an incredibly engaged audience.

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45 comments

A business card to an entrepreneur is like a pair of running shoes to a runner.

You can make it by without them, but they’re one of the first tools you should get if you’re in it for the long run.

Before I designed and ordered my latest batch of business cards, I looked through hundreds of cards and read dozens of articles to figure out what to put on a business card.

I found nine essential elements of an effective business card.

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30 comments

I’ve wanted an iPhone for ages, but I haven’t bought one yet because only six of my seven prerequisites are met.

No matter what you’re selling, how you’re selling it, or who you’re selling it to, there are seven things that customers need to know before they decide to buy.

Let’s use Apple’s brilliant copywriting for the iPhone as an example.

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19 comments

Think about the last thing you Googled. You were probably looking for the answer to a question, a product to buy, or a person to contact.

What you found was a series of links. Then those links took you to a web page. And that web page had an answer, a product, or an email form. This is otherwise known as content.

You want people to visit your website, right? People seek content. A blog is the best way to add content. So, you need a blog.

Still not convinced? Using a few stats and some eye-opening algebra, I’ll show you why your site needs a blog with tons of content.

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12 comments

The purpose of web design is two-fold.

One, to put an image in your visitor’s head so they’ll remember visiting your site. Two, and more importantly, to get your traffic to take a particular action.

Every page needs to have a goal and every design element needs to make that goal obvious. Use these golden rules to make sure your web design is responsive and ahead of the game.

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8 comments